Get To Know Me

I’ve worked in and around the travel, hospitality and leisure industries for 35-40 years and I’ve sold pretty much every type of holiday there is. These days I work with people I like and respect (not always the same thing, but usually!), on projects I think will be challenging, fun and satisfying. I turn down a lot and am very selective.

Most of what I currently do is at the top end of the market….I’d rather work with businesses that have a clear and differentiated product offering, who achieve decent margins because they give customers great experiences at good value.

I’ve worked in a Marketing Director and or MD/CEO capacity for some major travel brands over a 35 year period. These include the International Leisure Group, Saga, Forte, Airtours/MyTravel & Hoseasons. I’ve run tour operating, travel retailing, low cost airline, cruise & hotel businesses. Since 2010, I’ve acted as a consultant, investor & non executive board director, as well as assisting corporate finance & private equity houses.

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My Target Clients

I can do mass market & have done. However, competition here is based largely on price & when things hot up (which is often & usually!), price only goes one way and that tends to be down.

I prefer to work with businesses that focus on developing their own distinct product offering (or want to). This usually leads to higher margins and profits.

I work with business owners who want money in, money out, or simply want a choice of what they might do in 3-5 years time.

What I Love Doing

THINGS I’M GOOD AT & ENJOY

  • Crafting new products and getting them to market, especially online
  • Digital marketing
  • Brand makeovers
  • Customer segmentation, profiling and CRM

THINGS I DO WHEN NOT WORKING:

Running & gym, Hi-Fi, photography, travel, food and wine.

Let’s Talk About Your Business